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How To Start A Lawn Care Business

How To Start A Lawn Care Business

How To Start A Lawn Care Business

Decide whether lawn care is for you. Sure, running a small business seems like a great thing. You get to put your own ideas to work. You get to make decisions and work independently, meaning you’re the boss. And you get the satisfaction of building something lasting. But it isn’t for everyone. In fact, operating a small business will be stressful and probably more work than you imagine. Think carefully before deciding that it, and lawn care more specifically, is for you. There are definitely pros and cons to the lawn care industry. For example, it offers stable business. People have lawns that need to be maintained regularly. Not only that, but they also need products like fertilizer to be applied every so often. This makes the business model attractive. On the down side, lawn care will require some significant upfront costs. You’ll need to buy equipment like mowers, weed whackers, and sprayers; you’ll need fertilizers and pesticides; and you’ll probably need a company vehicle and trailer. The industry is also competitive. As both a pro and a con, the industry is seasonal. This means that you’ll have winters off, which could give you great flexibility. However, it means that you’ll have very little income between the months of October and April. Lawn care is definitely not a year-round business.
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How To Start A Lawn Care Business

There is absolutely nothing that will get you more calls than an expert looking and useful internet site. It is a bigger cost of both money and time in advance, but produces yields that exceed any other marketing technique. As soon as this is done, an internet site will need nothing but periodic upgrading of pictures and updating. A fantastic internet site is the key in the yard care market for numerous reasons listed. To begin with, not many lawn care, pressure cleaning, irrigation repair, and landscape lighting companies have internet sites and the ones that do generally have very amateur or sloppy websites, which does not gain customers. This indicates that there is less competitors online and it is easy to rank your website on the top pages of Google and on Google business listings in a relatively brief amount of time when making use of proper lawn care SEO techniques. Think about adding a local lawn care blog like this one about lawn care in Chicago to your website so that you can easily add fresh content. Even more individuals than ever are browsing the web to discover services because of how easy and fast it is to do and you need to take advantage of that. As an added bonus offer for having a web site, you will get a bulk of the calls from individuals that possess second homes in your area or that are out of town and forgot to make plans for their lawn service. These people are frequently the very best customers since: 1) They aren’t there to complain about anything and 2) They are generally going to pay greater rates because of their have to get it done. This lets your consumers contact you by any means of email or contact form on your website so that you can begin to build an e-mail list to send out landscape discounts or fast communication with your clients which will conserve you hours of time and energy over the life of your business.
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How To Start A Lawn Care Business

Starting a lawn care business requires basic lawn equipment, advanced knowledge of lawn care techniques and a degree of physical fitness. Experience with pruning, trimming, fertilization, watering and basic landscaping is also required, as you will often be expected to offer these services. The necessary skills and knowledge can be acquired through experience or books, or you may take courses offered by local continuing education schools and lawn or garden associations. The lawn care business offers diversity in customer types and services, so you may choose to specialize in one or more business aspects and customers not properly served in your area.

How To Start A Lawn Care Business

Now that you have everything set to start your business, the final and the most crucial thing you should know is how to bring in customers. This requires coming up with some lawn care marketing ideas. First of all, you can print out some lawn care flyers or door hangers, pass them to your friends or even with your family that would somehow let them do the promotion for you. Those fliers should contain your contact details, of course so that customers will be able to inquire to your service right away. It would also be best to offer discounts to the very first 20 or so clients so that they will be hyped to avail your services. When starting, the two things you have to have for efficient advertising is a phone and phone number committed only to your business (with a business greeting) and landscaping business cards printed for dispersing to present and prospective customers. Do this since having a dedicated business phone and business cards assists to identify your service company as a genuine and professional lawn care company in the minds of your clients. I recommend Vista print for your business cards due to the fact that they have easy to use software and are very cost effective.
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How To Start A Lawn Care Business

Tips Basic lawn care businesses differ from landscaping companies in the scope and services of work offered and education and experience required, but you may offer landscaping design and construction services if your expertise and business model warrant it. Avoid billing your business as a landscape company if you do not offer true landscape contracting services. Subscribe to one or more lawn care or related business trade magazines and join a lawn care association in your state or region. Be aware of industry trends, products and equipment that can help you gain a professional edge and improve your skills and knowledge.
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How To Start A Lawn Care Business

Industry SnapshotAccording to the Professional Landcare Network (PLANET), an international association serving lawn care professionals, exterior maintenance contractors, installation/design/building professionals, and interiorscapers, there are an estimated 10,000 individual lawn care service providers and approximately 12,000 landscapers in the United States. These run the gamut from independent operations to franchises and divisions of large corporate chains. It's believed that the number of businesses could actually be significantly higher because there are so many people doing lawn and landscape maintenance informally and on a cash basis. What is known for sure, according to the Occupational Outlook Handbook, 2006-2007 (U.S. Department of Labor), is that almost 1 out of every 4 landscaping, groundskeeping, nursery, greenhouse and lawn service workers is self-employed and provides maintenance services directly to customers on a contract basis. Of these, about 1 out of every 6 works part time.
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How To Start A Lawn Care Business

Set up a business banking account to keep your personal and business finances separate. You may be able to start your own lawn business with little extra money. But if you need to purchase a new mower, you might apply for a credit card or take out a small business loan. Keep in mind that in most areas of the country, lawn care is not a year-round business. Plan for the times of year when you won't be mowing lawns. One way to do this is to set a yearly plan for customers: they pay the same as they would for an entire growing season, but the payments are smaller because they are paying year round. If you don't mind cold weather, you can offer snow shoveling services.
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How To Start A Lawn Care Business

Financial Necessities Set up a business banking account to keep your personal and business finances separate. You may be able to start your own lawn business with little extra money. But if you need to purchase a new mower, you might apply for a credit card or take out a small business loan. Keep in mind that in most areas of the country, lawn care is not a year-round business. Plan for the times of year when you won't be mowing lawns. One way to do this is to set a yearly plan for customers: they pay the same as they would for an entire growing season, but the payments are smaller because they are paying year round. If you don't mind cold weather, you can offer snow shoveling services.
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The value of SEO is incredible in the lawn care industry. In fact, it’s 100% of our marketing. Actually it’s more like 600% of our marketing because we generate so many leads we turn hundreds of them away every season! Both for summer lawn care and for winter snow removal (in our snowy Canadian region). Of course, your value from Google all depends on how many people are searching for lawn care services in your area. If no one is searching, ranking would be like plastering a billboard on the moon. Nice sign, no one going to see it. Hope that helps the budding online stars.
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Running a lawn care business requires forethought. You should begin by researching the going rates for lawn care in your area to determine whether you'll be able to offer similar rates while still making a profit. As you're scheduling appointments, it's smart to plan to mow lawns in nearby streets and neighborhoods on the same day. Write a solid business plans that includes your ideas for what the business does, a marketing plan and a path for growth.

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